Market size, startup costs, break-even, pricing, margins, customer cost, payroll, insurance, funding and the hard growth calls — test every idea against honest maths before you spend real money on it. The full detailed report costs less than a coffee: $2.95.
Most underpriced products were priced backwards: the founder picked a round number they hoped customers would pay and discovered the margin afterwards. The honest sequence is the reverse — cost divided by one minus the margin you need gives the price the business actually requires. This calculator does exactly that, then checks any price you are considering against the same maths, so a 'competitive' price that quietly loses money cannot hide. Margin is not what is left after you spend; it is what the price must contain from the start.
Turn your unit cost into a price that delivers the gross margin you need — and see the margin any price you are considering actually produces.
Product businesses typically need 50-70% to survive marketing, overheads and the founder's time; services often run 30-50%. Below roughly 30%, small businesses struggle to be healthy no matter how busy they look.
No — this confusion is everywhere. A 50% margin means a 100% markup on cost: a $40 item selling at $80 has a 100% markup and a 50% margin. The calculator shows both so the difference stops costing you.
Fix the cost or fix the niche — do not accept a thin margin and hope volume saves you. A smaller market that can pay your price is usually more profitable than a big one that cannot.
Every tool answers instantly from our own knowledge base and calculators — no AI cost, no waiting, no account. Want the deeper, personalised version? Each has a $2.95 full report.